UNI Marketing Agency: Increasing Inbound Leads by 35% with CrafterQ

1. Challenge: A Website That Generated Traffic (but Not Many Conversations)

UNI Marketing is a digital marketing agency focused on helping businesses grow through modern marketing strategies and digital experiences.

Like many agencies, UNI had invested significant effort into its website, content, and brand positioning. Traffic was arriving, but engagement remained limited.

Visitors browsed. Some left. A few converted. Most remained anonymous.

According to Founder and CEO, Sean Tan:

We had little to no engagement.

The team had previously experimented with a traditional chatbot, but quickly abandoned it.

The experience felt rigid and artificial.

We had a traditional chatbot with preset questions and answers. It felt dumb, so we stopped.

Without meaningful conversations, UNI faced a common challenge: they didn't actually know what prospective customers wanted.

• Were visitors confused about services?
• Were they concerned about pricing?
• Were they comparing alternatives?

The website couldn't answer those questions. And neither could analytics.

The Cost of Not Knowing

The consequences were significant:

• Missed opportunities to engage prospects
• Lower lead volume
• Lower sales
• Increased uncertainty about customer intent

As Sean put it:

Lower leads. Lower sales. More stress.

The team began looking for a better way to interact with visitors while gathering deeper insight into how potential customers actually thought about their services.

2. The CrafterQ Solution

Replacing Static Browsing with Conversation

UNI implemented CrafterQ to transform its website from a passive browsing experience into an interactive conversation.

The initial deployment took less than five minutes.

Five minutes or less, just for a quick test.

Why CrafterQ?

Sean was immediately drawn to CrafterQ's interface and conversational experience.

I loved the interface. It felt like it was breaking the traditional browsing pattern, which was a good signal to me.

Several capabilities stood out:

• Data-bounded AI responses
• Multi-agent architecture
• Workspace management
• Ease of implementation
• Fast deployment

The team trained the agent using:

• Website content
• Internal knowledge sources

In addition to their customer-facing website assistant, UNI deployed a separate internal agent to support team training and knowledge sharing.

Learning Directly from Customer Conversations

One of the most valuable discoveries came from reviewing chat logs.

Almost immediately, a pattern emerged.

Prospective customers were highly focused on pricing.

People cared about pricing and cost a lot.

This insight challenged assumptions about what visitors needed from the website.

The conversations also exposed gaps in existing content.

100%.

Instead of guessing what prospects wanted to know, the team could now see it directly through real conversations.

Turning Insights into Action

The most important outcome wasn't simply answering questions. It was discovering what information visitors needed before they would convert.

Based on signals uncovered through CrafterQ conversations, UNI made a key website improvement: they introduced a clearer pricing page.

The result exceeded expectations.

3. Business Results: A 35% Increase in Inbound Leads (and more)

After implementing the new pricing experience informed by CrafterQ conversations, UNI observed:

• 35% increase in pricing-page inquiries
• 18% increase in time on site
• Higher overall engagement
• Better understanding of customer intent

Perhaps most importantly, these improvements occurred without a significant increase in website traffic. According to Sean:

We are actually receiving 35% more inquiries from that pricing page without much changes in the sessions or users volume.

The result demonstrated the value of understanding visitor intent—not simply attracting more visitors.

Understanding Customers in a New Way

The team also discovered that visitors often had questions and concerns they had never anticipated.

The CrafterQ real-time chat logs provided visibility into:

• Common objections
• Areas of confusion
• Service misunderstandings
• Buying intent signals

These insights became valuable marketing intelligence.

According to Sean:

It helped us understand some of the confusions our users might have regarding our services through different conversations we were able to track in the backend of CrafterQ.

More Than a Chatbot

What surprised the team most was the depth of insight available through each interaction.

The next level of details of each conversation I can utilize and analyze.

They were also impressed by the overall accuracy of responses and the ability to continuously improve the agent over time.

The experience fundamentally changed how Sean thinks about websites.

AI era is coming right at my face.

And perhaps more importantly:

It changed how we understand customer intent.

Strategic Impact

While UNI continues to collect data and expand testing, conversational AI has already become a valuable part of how they think about customer engagement.

When asked what would happen if CrafterQ disappeared tomorrow, Sean's answer was immediate:

I felt like I'm missing some opportunities for sure.

For a marketing agency focused on conversion optimization, that may be the strongest endorsement possible.

CrafterQ Customer Testimonial

CrafterQ delivered a website AI agent where each customer experience now starts and ends with a 'Wow'.

-- Sean Tan, Founder and CEO, UNI Marketing Agency

And for Sean, the value extends beyond answering questions:

CrafterQ helped us understand what our customers actually wanted to know, and gave us the confidence to act on those insights.

The Bigger Lesson

Traditional analytics tell you where visitors go. Conversations tell you why.

UNI Marketing discovered that the most valuable outcome wasn't simply automating website engagement. It was uncovering customer intent.

By turning conversations into actionable insights, CrafterQ helped UNI optimize its website, improve conversions, and create a more engaging experience for prospective customers.

Sometimes the fastest path to more conversions isn't more traffic. It's listening better.

Try It For Yourself

You can try CrafterQ yourself today; sign up for your free CrafterQ account here.